We Are McGill
Branding program developed to increase student participation and pride in athletic and social events.
This campaign was developed as part of a competition among marketing students in their final year at Desautels School of Managment, McGill University. The student team approached me to create graphics for a marketing program they had developed to increase student participation in varsity athletics. The challenge was to create a versatile symbol which could be used to both encourage student turnout to matches as well as build school pride. The visual solution was to use the image of the Martlet, a symbol which appears on the school arms, reimagined as a cheering bird. The addition of the call out “We are McGill” developed by the marketing team created a coherent symbol that could then be placed in all sorts of situations. The solution won the team first place as well as was adopted by McGill Athletics.
CLIENTStudent Marketing Team
McGill University, Desualtels Faculty of Management
SCOPE OF WORKBRANDING, SOCIAL MEDIA MARKETING
Creative Director: Tammy Demelier
Marketing Consultant: Eliott Demelier