This was one of the first projects I did when I started as a designer at Tudhope Associates. I was fresh out of school and was lucky to have such a big role. The initial concept and graphics were designed almost exclusivly with pen and paper, a long process that resulted in a multi page process book that I still have. The logo drew influence from the “Memphis group” which was popular at the time. It gives the impression of an A as well as impressions of dance, music and visual art. Some of the final graphics were refined on the Macintosh II that was in our office and which I was getting more and more comfortable with. The event graphic appeared on posters all over Toronto, an amazing thing for me at the time.