TAMMY DEMELIER  ART DIRECTION | GRAPHIC DESIGN | VISUAL STRATEGY 

TAMMY DEMELIER  
ART DIRECTION | GRAPHIC DESIGN | VISUAL STRATEGY 


SPORTSLAB
TRAVELING SPORTS EXPERIENCE


1995-1996

DESIGN +COMMUNICATION
MONTREAL, CANADA

[EXHIBIT DESIGN | ART DIRECTION]

“This interactive exhibition was designed to break down and travel in semi-trailor trucks all around the US. setting up around major sporting events. It allowed fans to measure their skills at different sports and immersed them within the experience. Working with the team at Design + Communication I was responsible for all of the graphics within the exhibit, including way-finding, explanatory panels as well as banners and fencing to create atmosphere. The photos were chosen from the olympic photography archives at NBC in New York. I manipulated the photos in the background, stretching and colorizing them to make them more dynamic.  Bright colors and moving type and graphics were chosen to create excitement. Halfway through the project I was relocated to Philadelphia where I completed the project using painfully slow dial up internet (AOL) and fedexing zip disks and proofs back and forth to Montreal. An very early example of remote work and digital nomadism.”